Summary/Objective
The Senior Manager, Marketing is directly responsible for the effective marketing of IFT products, services, and programs. This role works cross-functionally with key internal stakeholders and serves as a counselor and partner to drive marketing efforts that increase revenue, enhance the brand and align to IFT’s strategic objectives. The Senior Manager has a deep understanding and experience in marketing principles and tactics, as well as a full understanding of IFT’s mission and audiences. The senior manager has expertise in developing, executing, and evaluating integrated marketing communications strategies, as well as implementing corresponding tactical plans designed to support program goals. The Senior Manager is committed to communicating the value of the IFT brand and is instrumental in the achievement of IFT’s organizational goals.
Essential Responsibilities
• Supports the achievement of IFT’s business goals through the ideation, planning, development, execution, and ongoing assessment of marketing program metrics and strategy
• Conducts audience assessment, channel assessment, and selection utilizing data to influence strategic plan execution
• Has a strong focus on demand and lead generation
• Engages with and manages expectations of various stakeholders, including senior leadership and external partners
• Has a deep understanding of how to generate and use marketing data to identify insights, drive revenue and increase engagement of key audiences
• Serves as a key partner and counselor to key stakeholders inside of IFT, understanding their goals and timelines to proactively develop plans and approaches that engage audiences and drive results
• Demonstrates a clear understanding of IFT audiences through work with the Channels team in addition to audience assessments, channel assessment, and selection utilizing data to influence strategic plan execution
• Responsible for effective marketing and communication plan development and adherence, project management, copywriting, design oversight, and social media content development coordination
• Partners closely with the Content and Channels teams to use data to guide decisions on content development, timing and channels for marketing initiatives
• Maintains knowledge in developing industry trends and technologies
• Ensures compliance with industry and legal regulations and best practices, and adherence to company processes and procedures
Membership Focused Responsibilities
• Works in close collaboration with the Membership team to develop annual, year-round marketing and communication plans focused on retaining current members and attracting new members
• Responsible for all marketing efforts relating to IFT’s Student Association and New Professionals engagement and communication
• Supports Section and Division communications, setting high standards and creating toolkits to elevate and create consistent messaging and storytelling throughout the membership
• Effectively markets IFT’s Feeding Tomorrow Fund and scholarship related programs
• Develops key messaging and strategies in collaboration with the Membership lead for Diversity, Equity, Inclusion, and Belonging Initiatives (i.e., Member Resource Groups)
• Is continuously looking for ways to seamlessly integrate DEIB messaging throughout IFT communications, ensuring all efforts reflect our ongoing commitment to support diverse and equitable inclusion
• Serves as a champion for DEIB efforts in marketing and communications, including understanding and sharing cross-functionally ways to best communicate in a global environment
Management Responsibilities
• May manage external vendor relationships
Travel Required
• Occasional domestic travel is expected including the ability to attend occasional evening, weekend, and overnight meetings
Required Education and Experience
• Bachelor's degree in Marketing, Communications, or equivalent
• 5+ years of related experience in a similar position, preferably at an association or in an education-focused environment
• 5+ years of experience owning and managing the marketing for several product lines at one time
• 5+ years of demonstrated ability to write clearly and concisely with exceptionally strong communication skills
• 5+ years of experience of successfully building relationships with both internal and external stakeholders
• 3+ years of experience in demand and lead generation efforts specifically focused on events
• Strong computer skills including proficiency in Microsoft Office Suite
Preferred Experience
• Experience with Hubspot or a similar email marketing platform
• Experience with content marketing at a food, health, or scientific organization
Other Duties
This position, and all others at IFT, may be modified at any time. To ensure operational efficiency and meet the changing needs of our customers and our Business, other duties may be assigned as needed.
